The Ultimate Pamplona Experience for Travelers Who Demand Excellence.
LUXURY TRAVEL PACKAGES
2026 FESTIVAL DE SAN FERMIN | PAMPLONA, SPAIN
Planning a Luxury Trip to the San Fermin Festival
Every July, Pamplona bursts with energy, becoming the focus of Spain as the San Fermin Festival fills its streets with lively music, and locals and tourists alike prepare for the infamous Running of the Bulls. This is a once-in-a-lifetime experience for most travelers. It’s not just a celebration to attend, but an opportunity to fully immerse oneself in the fiesta and traditions of Pamplona, Spain. Our luxury packages deliver the best form of that immersion, offering insider access to incredible cultural experiences.
Relax at Gran Hotel La Perla
Our luxury Running of the Bulls travel packages offer access to one of Pamplona’s finest hotels. Located in the center of Pamplona’s Casco Viejo, La Perla is known as “The Grand Dame of Hotels”. This hotel is one of Spain’s most famous, know for its luxurious amenities and historic nature. For over a century, it has played host to all manner of celebrities during San Fermin.
Exclusive Access to Pamplona
Experience Pamplona at its best with our Luxury Travel Packages for the Running of the Bulls. With each, you’ll gain access to exclusive experiences, VIP events, and the opportunity to design a journey tailored to your exact preferences and your group or family size.
The La Perla VIP Package
The foundation of our luxury packages is the La Perla VIP Package, available to book directly online. Anchored by accommodations at Pamplona’s beautiful and modern Gran Hotel La Perla, this package places you in the most prestigious address overlooking Plaza del Castillo, where royalty and writers like Ernest Hemingway once stayed.
The foundation of our luxury packages is the La Perla VIP Package, available to book directly online. Anchored by accommodations at Pamplona’s beautiful and modern Gran Hotel La Perla, this package places you in the most prestigious address overlooking Plaza del Castillo, where royalty and writers like Ernest Hemingway once stayed.
La Perla VIP Package Includes:
- Five-star accommodations at Gran Hotel La Perla
- VIP bull run balcony access to view the Running of the Bulls
- Premium shaded bullfight tickets
- Private arrival and departure transfers within Pampona
This package is our most exclusive ready-to-book option, securing access to both the finest hotel in Pamplona and the festival’s most thrilling events.This is a great option if you are looking for a simple but luxury VIP experience.
VIP Running of the Bulls Balconies
Witness the run from a premier balcony space on Dead Man’s Curve. At this perilously sharp 90-degree turn G-forces often cause bulls to slide on the slick streets and slam ferociously into the barricades while runners do their best to avoid razor-sharp horns.
Premium Bullfight Tickets
Watch bullfights from our premium seats. Our season tickets provide you guaranteed access to the San Fermin bullfights, which feature the world’s most renowned bullfighters. Bullfighters will gracefully face the raging bulls, while you witness their bold form from the comfort of premium sections, such as the Tendido (lower deck), Contra Barrera (first rows), and Palco (box seats).
Private Pamplona Transfers
Enjoy a seamless transition into and out of Pamplona with private transportation for yourself or your group. With our own providers, our team will work with you every step of the way to ensure that your time in Pamplona is flawless.
Custom VIP Luxury Packages for Groups & Individuals
For those who seek a more tailored experience, we offer custom luxury itineraries that build upon the La Perla base package. Here, the journey begins with consultation and design, ensuring every detail reflects your group’s interests, size, and preferences.
The Custom Experience Includes:
1. Consultation – Share your vision with our experts.
2. Itinerary Design – We craft a proposal that expands upon the essentials to include all the VIP and can’t miss events.
3. Customization – Add enhancements to your luxury travel package such as:
- Additional Tickets
- VIP Events
- Privatized Tours/Events
- Private Concierge
- And more!
Luxury Hotel Packages & Private Inclusions
Our luxury travel options always emphasize exclusivity and comfort.
Always Included in a La Perla Base Package:
- Gran Hotel La Perla accomodations – Junior Suite facing Plaza del Castillo
- Premier balcony access – Dead Man’s Curve & VIP Opening & Closing Ceremonies balcony spots
- Premium shaded bullfight tickets
- Premium 1591 Apparel Package – your choice of polo or t-shirt, plus a San Fermín pañuelo (scarf) and faja (sash)
- Private arrival & departure transfers within Pamplona
Available with Custom Packages:
- Private balcony directly from your La Perla suite — allowing you to watch the encierro from the comfort of your room (These rooms are limited and super exclusive, so ensure you book your trip ahead of time, before they are all booked up).
- Multiple days of balcony access at Pamplona’s most coveted locations.
- Premium bullfight tickets and upgrades
- Private tapas & wine, lunch tours and Michelin-star restaurant reservations.
- Exclusive private events and invitation-only ROTB events.
- Exclusive privatized tours, tailored to your group’s size and interest.
- Additional curated meals, from wine-paired dinners to chef-led tastings.
- Torero training for those who want to dive into the experience of a bull fight.
- Personal concierges to lead your group during your time in Pamplona.
- Concierge Support – Our team is on the ground in Pamplona, ensuring every detail unfolds seamlessly.
- Extended Transfers going outside of Pamplona
Not Included in either package:
- Flights – Running of the Bulls does not include flights, those are left for the guest or travel agent to book.
- Train journeys – Train arrangements are not part of our packages, giving you the freedom to select the routes that best suit your plans (we can provide info on how to go about booking these and finding the schedule)
With every element, our focus is on you. We ensure that we work with vetted providers to make sure experience is top tier, have available ground support and app support to answer any questions, and guides/concierges to make sure you have the best guides to help you get to each and every event.
Why Choose Us?
With decades of expertise and trusted local partnerships, Running of the Bulls, Inc. provides access that no visitor could secure alone. Booking with us means:
Insider access to Pamplona’s most coveted experiences.
Trusted partners in hotels, dining, and events, no scams, no worries, no guesswork.
Stress-free planning with bundled packages and one-on-one support
On-the-ground guidance from our expert coordinators.
Customized itinerary with included Guides about Pamplona and surrounding areas
When Should We Book Our Luxury Trip?
La Perla suites and VIP balcony spots are the most in-demand accommodations of the festival, often selling out 8 to 12 months in advance. To secure the best experiences, early booking is essential. Even close to the fiesta though, we will work to find inventory and make your dream happen.
Frequently Asked Questions for our Luxury San Fermin Travel Packages
Do I need to book early?
Yes. La Perla books up quickly due to the extravagance of the location and if you don’t book early you may miss the opportunity to stay at this gorgeous location. VIP experiences and the best tickets always book up fast as well (though we will work with you either way to help make your experience to be luxury even if some places are booked)
Can members of my group choose different experiences?
Absolutely. While your group may share the base La Perla package, individuals can add extras such as private suite balconies, dining, or event access. We tailor the trip to you and all your group members!
What is the difference between the included VIP balcony and a private suite balcony?
The VIP Opening & Closing Ceremonies balcony included in the La Perla base package provides access to the most exclusive festival viewing location in Pamplona; a premium terrace overlooking the Town Hall square. Our VIP Bull Run Balconies are located on Dead Man’s Curve, the most infamous and intense of the route. These VIP balconies are not located inside the hotel itself.
For the ultimate indulgence, a La Perla suite with its own private balcony to watch the Running of the Bulls can be arranged as part of a custom package. This prevents you from running late and leaving the hotel super early, getting all dressed up for the run, or having to split if some in your group would like to sleep in. If you prefer a little more sleep during the day, this is a perfect option for you, as you can wake up and watch the run right from your Pamplona hotel room.
Do you arrange flights or trains?
No. Flights and trains are never included in our services. However, our team is happy to advise you on the best ways to get in and out of Pamplona. Once you’ve landed, our team can provide seamless car transport arrangements and private transfers for your travel within Spain.
Is it safe to watch from a balcony?
Yes. San Fermin balcony viewing is the safest and most comfortable way to witness the bull runs, offering an unobstructed vantage point above the excitement of the streets. Above the crowds, you’ll be safe and comfortable to watch the spectacle below you.
Experience the Thrill! Book Your Luxury Travel Package Today
Whether you choose the book our online ready to go La Perla VIP Package, or a fully customized luxury Running of the Bulls itinerary, designed with our experts, your San Fermin journey will be like no other.
Begin planning today by exploring our luxury Running of the Bulls vacation packages, or contact us to build your custom itinerary.
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Famous Luxury Hotel Opening Ceremonies Package
Price range: 18,861.00 USD through 28,480.00 USD Select options This product has multiple variants. The options may be chosen on the product page- Hotel: 5-star in Pamplona City Center
- Distance to Bull Run: On the bull run route
- Length of Stay: 3 nights
- Opening Ceremony Balcony Spots: VIP Terrace
- Bull Run Balcony Spots: Dead Man's Curve Level 1 or 2 view for 1 day
- Chances to Run: 2 mornings
- Bullfight Tickets: Premium Tendido Shade Seats
- Walking Tour: Bull Run Tour with Expert Runner
- Pamplona Cathedral Tour
- Meals: Cuadrilla Dinner hosted by Running of the Bulls® & VIP Fireworks Party + Tapas & Wine Event
- Premium Apparel Package: 1591™ Polo or T-Shirt, bandana and sash
- Private Arrival Transfer: Pamplona Airport or Train Station to Gran Hotel La Perla
- Private Departure Transfer: Gran Hotel La Perla to Pamplona Airport or Train Station
- Arrival Date: July 5, 2026 - Departure Date: July 8, 2026
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Famous Luxury Hotel Mid-Fiesta Package
Price range: 23,161.00 USD through 31,980.00 USD Select options This product has multiple variants. The options may be chosen on the product page- Hotel: 5-star in Pamplona City Center
- Distance to Bull Run: On the bull run route
- Length of Stay: 4 nights
- Bull Run Balcony Spots: Dead Man's Curve Level 1 or 2 view for 2 days
- Chances to Run: 4 mornings
- Bullfight Tickets: Premium Tendido Shade Seats for 2 days
- Walking Tour: Bull Run Tour with Expert Runner
- Meals: Cuadrilla Dinner hosted by Running of the Bulls® & VIP Fireworks Party + Tapas & Wine Event
- Premium Apparel Package: 1591™ Polo or T-Shirt, bandana and sash
- Private Arrival Transfer: Pamplona Airport or Train Station to Gran Hotel La Perla
- Private Departure Transfer: Gran Hotel La Perla to Pamplona Airport or Train Station
- Arrival Date: July 8, 2026 - Departure Date: July 12, 2026
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Famous Luxury Hotel Closing Ceremonies Package
Price range: 17,550.00 USD through 27,310.00 USD Select options This product has multiple variants. The options may be chosen on the product page-
- Hotel: 5-star in Pamplona City Center
- Distance to Bull Run: On the bull run route
- Length of Stay: 3 nights
- Closing Ceremony Balcony Spots: VIP Terrace
- Bull Run Balcony Spots: Dead Man's Curve Level 1 or 2 view for 1 day
- Chances to Run: 2 mornings
- Bullfight Ticket: Premium Tendido Shade Seats
- Walking Tour: Bull Run Tour with Expert Runner
- Meals: Cuadrilla Dinner hosted by Running of the Bulls® & VIP Fireworks Party + Tapas & Wine Event
- Premium Apparel Package: 1591™ Polo or T-Shirt, bandana and sash
- Private Arrival Transfer: Pamplona Airport or Train Station to Gran Hotel La Perla
- Private Departure Transfer: Gran Hotel La Perla to Pamplona Airport or Train Station
- Arrival Date: July 12, 2026 - Departure Date: July 15, 2026
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A Sea of White & Red
The attire for everyone attending the annual Festival de San Fermin is a uniform of white pants and shirt accented with a red pañuelo (bandana) and faja (sash) worn faithfully to honor the beloved Christian martyr for whom the Festival is named. The white represents his sanctity. The red bandana about the neck remembers the blood spilled cruelly with his beheading. The red sash is always knotted tightly on the left hip symbolizing the blood from a knife to his heart.
SAMPLE SAN FERMIN CUSTOM LUXURY PACKAGE ITINERARY
DAY 1
- Arrive Pamplona Mid-Day
- Private Transfer from airport or train station to hotel
- Greeted at Gran Hotel La Perla by your personal Running of the Bulls, Inc. Host, who’s with you every step of your journey in Pamplona
- Walk every step of the historic Encierro with expert runner, Dennis Clancey
- Attend Evening Performance of Bullfights at the famed Plaza de Toros with Premium Shade-side seats
- Dinner at Restaurante Arostegui Pamplona, directly across from the Plaza de Toros
DAY 2
- Watch the morning Running of the Bulls from a Dead Man’s Curve Balcony
- Breakfast at Gran Hotel La Perla
- Special tour of Pamplona’s Casco Viejo (Old Town) with your Personal ROTB Host
- Attend our private Founder’s Dinner — hosted by the ROTB leadership team — for a Spanish experience starting with flamenco dancing and an exquisite meal, and ending with a VIP Rooftop Fireworks Viewing Party
- Visit Cafe Iruna and post up at the corner of the bar with the Hemingway statue
DAY 3
- Watch the run from our Burladero location, a street level store of Pamplona with a barricade for the bulls
- Breakfast at Gran Hotel La Perla
- Lunch at a private Wine & Tapas Tasting hosted by Pamplona Food’s Bea Etayo
- Or, attend Torero Training and learn the art of capea with professional toreros
- Attend Evening Performance of Bullfights at the the famed Plaza de Toros with Premium Shade-side seats
- Dinner at Restaurante Rodero, Pamplona’s most famous Michelin-starred dining experience
DAY 4
- Watch the run one last time from one of our Premier Balcony locations, or join it yourself
- Breakfast at Gran Hotel La Perla
- Check-out of hotel
- Private transfer from hotel to airport or train station