Running of the Bulls Sponsors

We are inviting proposals from brands and agencies for marketing partnerships. Activation opportunities include:

Product Sampling

Over 1,000,000 people attend the Running of the Bulls. It is a perfect opportunity to introduce or reinforce the value of a new product to an influential audience from all over the world.

Temporary Retail Space

We can arrange for a retail build-out in a high-traffic, hi-visibility area of town. This can be used for sales, product sampling, immersive experiences, and branding.

On-site Media

Banners, on-site video presentation, and local media opportunities reinforce the presence of sponsors at the World’s Largest Fiesta™.

Local Event Sponsorship

Local activation in the form of concerts, VIP events and other branding opportunities.

Corporate Hospitality

Pamplona is the perfect place to hold a conference, workshop or sales meeting, then take in the energy of the San Fermin Fiesta. See our Corporate Hospitality section for details.


Our 2014 webcast will offer highlights of the San Fermin Festival and video from the daily bull run. Sponsorship packages from Title Sponsor, Presenting Sponsor, and category exclusivity are available.


Sponsorship partnership enquiries should be directed to